Our Approach

For more than 30 years Paradigm has created a detailed approach to help our clients differentiate themselves and better their businesses. Pretty pictures can only take you so far. You’ll need marketing research and brand strategy to get results. That’s what we do.

The Blueprint

We ask detailed questions to get to the core of who you are, what makes you truly different, and how to position you in the market.

The Foundation

Having a strong brand strategy and a consistent message are key to knowing where you are headed. Understanding your goals, pain points, and vision, we’ll craft a plan to help you get there.

The Framing

Creating the core elements that the rest of your brand depends on, we connect every aspect of your brand to who you are, resulting in individualized solutions.

The Facade

Taking all that strategy and problem solving, we build out a robust and beautiful family of graphics, copy, digital, traditional, web, activations, and materials to show off your new look and story.


Checking and adjusting the framing and facade for any spots that need reinforcement or freshening up, we offer ongoing support and help maximize opportunities for our clients.

"I've worked with the Paradigm team for several years and have always found them to be creative, accommodating, ethical and easy to work with. Together we have created and managed websites, produced a variety of collateral and exhibit/conference materials, created and installed internal and external corporate branding to the delight of our clients. If you're looking for someone to help your company with any project, you will not be sorry you called on Charles, Lexie or Hope at Paradigm!"
– Susan Jennings , Marketing Consultant , Anovo Specialty Pharmacy
Paradigm Sketching

The Results


Buff City Soap - Web Commerce Growth after rebranding and new website launch


Buff City Soap - Online sales increase with brand launch


Bella Vita - Growth year over year after move and rebrand


The Citizen - Leased within 60 days of deliverables for their Phase 1


The Citizen - Leased within 30 days of Phase 2 deliverables


The Pet Hospitals - Overall growth in less than a year after rebrand


The Pet Hospitals - Increase in appointments made