Our Approach

For more than 33 years Paradigm has blended "Smart Art and Creative Strategy" in a detailed approach to help our clients differentiate themselves and better their businesses. Pretty pictures can only take you so far. You’ll need marketing research and brand strategy to get results. That’s our specialty.

The Blueprint

We dig deep to define your brand’s purpose, positioning, and the story that sets you apart.

The Foundation

We build strategy and messaging that align with your goals and audience—giving direction and consistency to your brand.

The Framing

We create the brand elements—visual and verbal—that reflect who you are and how you want to be seen.

The Facade

Then we execute: design, copy, web, ads, events—everything aligned with your strategy and story.

Maintenance

We monitor performance and refresh your brand as needed—so your strategy keeps delivering results.

“Partnering with Paradigm Marketing & Creative was truly transformative for Orion Financial. From the outset, it was clear they weren’t just building a website—they were helping us bring our brand to life. Paradigm’s team delivered a rare blend of strategic clarity, creative vision, and technical excellence that made us feel understood, supported, and confident at every stage. They asked insightful questions, challenged our thinking in all the right ways, and translated complex ideas into a digital experience that is both modern and deeply reflective of who we are. The result is more than a website—it’s a powerful brand platform that drives engagement and communicates our mission with impact. Paradigm didn’t just exceed expectations—they helped us raise the bar.”
– Ashley McDurmon , President & CEO , Orion Financial
Paradigm Design Offices
Paradigm Sketching

The Results

3166%

Buff City Soap - Web Commerce Growth after rebranding and new website launch

236%

Buff City Soap - Online sales increase with brand launch

29%

Bella Vita - Growth year over year after move and rebrand

100%

The Citizen - Leased within 60 days of deliverables for their Phase 1

100%

The Citizen - Leased within 30 days of Phase 2 deliverables

27%

The Pet Hospitals - Overall growth in less than a year after rebrand

32%

The Pet Hospitals - Increase in appointments made