Solid Olive Soap Company
The Solid Olive Brand
Before ever starting design, we sat down with the Solid Olive team to make sure that we understood their brand, developing a strategy that would tell their story and help set them apart from their competitors. From there, our team created a logo family that was inspired by the simple, abstract figures often found in Matisse’s work and the Fauvist art era, combined with modern fonts to make it appeal to today’s consumer.
Packaging
With a logo established, our team applied the brand standards that had been developed in the first phase to their packaging and products, using bright colors paired with neutrals to create a bold yet sophisticated and fun feel for the brand from labels, to shipping boxes, and everything in between.
The Solid Olive Shopify Site
Solid Olive’s website would launch before the physical store, so it would be their first opportunity to communicate not only what they sell but also who they are–a transparent, sustainably sourced Castile soap with natural bath and body products. For our team, the challenge then became designing a website that was visually appealing while still telling their story effectively in a way that would ultimately lead to sales.
Photography
Our team organized a photoshoot that went beyond simple product shots to help tell Solid Olive’s story through more than just words. Products paired with their ingredients showcased the brand’s transparency and purity as a true Castile soap, while lifestyle shots created a look and feel that helped elevate and position the brand.
Showcasing Ingredients
