Solid Olive Soap Company

When the team behind the national bestselling Buff City Soap came to us with their latest creation, we were thrilled to come alongside them to bring Solid Olive to life. From brand strategy, to logo, to photography, and to website design, we set out to help Solid Olive differentiate itself from traditional soap-making, instead establishing it as an upscale, eco-friendly castile soap across all touchpoints.

The Solid Olive Brand

Before ever starting design, we sat down with the Solid Olive team to make sure that we understood their brand, developing a strategy that would tell their story and help set them apart from their competitors. From there, our team created a logo family that was inspired by the simple, abstract figures often found in Matisse’s work and the Fauvist art era, combined with modern fonts to make it appeal to today’s consumer.

“ The reasons I completely trust Paradigm are plentiful, but If I had to choose one it’d be their ability to tell a brand story like no one else. Charles and the team at Paradigm have an unmatched grasp of consumer behaviors and choreograph your business to your customers view. Solid Olive Soap is the second brand Ive trusted Paradigm to bring to life, my first brand grew to three hundred locations using their guidance. I’m so thankful for Paradigm & their work I wont trust anyone else for my branding.”
– Brad Kellum, Founder / Solid Olive Soap

Packaging

With a logo established, our team applied the brand standards that had been developed in the first phase to their packaging and products, using bright colors paired with neutrals to create a bold yet sophisticated and fun feel for the brand from labels, to shipping boxes, and everything in between.

The Solid Olive Shopify Site

Solid Olive’s website would launch before the physical store, so it would be their first opportunity to communicate not only what they sell but also who they are–a transparent, sustainably sourced Castile soap with natural bath and body products. For our team, the challenge then became designing a website that was visually appealing while still telling their story effectively in a way that would ultimately lead to sales.

https://solidolivesoap.com/

Visit Website

Photography

Our team organized a photoshoot that went beyond simple product shots to help tell Solid Olive’s story through more than just words. Products paired with their ingredients showcased the brand’s transparency and purity as a true Castile soap, while lifestyle shots created a look and feel that helped elevate and position the brand.