Katrina Duff

Digital Strategist

I REALLY LIKE PAINTING PEOPLE.

And by that, I mean putting paint on people. And books. And my own hands. I like poetry on photos, rain on beaches, smudges on signatures, and every other unexpected combination that prompts you to see the world a little differently. This fueled my love for photography, which in turn led me to the world of marketing.

I’m passionate about finding the uniqueness in moments and people, and I bring that to my work here at Paradigm. As the resident Digital Strategist and “Social Sherpa,” I use a variety of platforms and strategies to emphasize each client’s x-factor and build their brand reputation online. I'm responsible for all things digital, including SEO, SEM, GA, SMM, UGC, and any other acronym you can think of. In reality, I help our clients have a consistent, interesting, and impactful presence on whatever platforms their customers use, be they Google, blogs, Instagram, or elsewhere.

When not at work, you can find me painting, snuggling with my baby jaguar while reading, or baking bread.

 

Latest blog post: DEBUNKED: 5 MYTHS OF SOCIAL MEDIA MARKETING