Drive Results with Expert Digital Advertising and SEO Strategies
Boost your visibility and engagement with targeted SEO and advertising.
Search Engine Optimization Services: Ranking high in search engines requires a combination of on-page and off-page strategies. We work with you to build a sustainable SEO plan that improves visibility and drives organic traffic.
Pay-Per-Click (PPC) Advertising: Get noticed with PPC campaigns that deliver fast results. We target specific audiences to maximize ROI and turn clicks into leads.
Social Media Advertising Campaigns: Reach your audience where they’re active. Our social media ads connect with users across platforms, building awareness and generating leads.
Email Marketing Strategies: Stay top of mind with personalized, data-driven email campaigns that engage customers and drive repeat business.
Online Reputation Management: In today’s world, reputation matters. We help manage and protect your online presence, ensuring your brand is represented positively.
YMCA Recruitment Campaign
The campaign ran over a 5 month period, from April to August, and included the following marketing and advertising channels:
Google Advertising
Facebook/Instagram Advertising
LinkedIn Advertising
Organic Social Media
Traditional Radio
MATA Bus Advertising
Billboards
YMCA In-Branch Advertising
Due to certain anti-discrimination rules on Google and Meta, our team had to be thoughtful about the campaign targeting and overall messaging as we recruited for certain positions, requirements, and certifications. We needed to ensure we were speaking equitably to a diverse audience which is why we chose a variety of marketing and advertising channels.
9M
Google Display Ad Impressions
388K
Social Ads Reach
$1
Average Cost Per Click
74%
of Landing Page Traffic Came from Digital Advertising
Some current or recent Digital Advertising or SEO clients:
- Tuscan Iron Entries
- Vital Records Controls
- Cordova Weight Loss
- Thomas Family Law
- Bone Appetit
- Bellano Dental
- Miestro Home Integration
- The Village of Germantown
- Workplace Furniture
Why Choose Paradigm for Digital Advertising and SEO?
- Data-Driven Strategies: At Paradigm, our digital advertising and SEO solutions are grounded in data and analytics. We analyze market trends, competitor performance, and audience behavior to craft strategies that drive targeted traffic and deliver measurable results for your brand.
- Full-Funnel Expertise: We understand the entire digital journey—from initial search to conversion. Our team expertly combines paid ads, organic search, and retargeting strategies to guide customers through the funnel, boosting engagement and maximizing conversions at every stage.
- Comprehensive SEO Solutions: SEO is about more than rankings; it’s about visibility, credibility, and traffic. Our SEO services cover everything from technical optimization and keyword research to content creation and link building, ensuring your brand is easily discoverable and trusted by search engines.
- Precision Targeting in Digital Ads: We create digital ad campaigns that reach the right audience at the right time. Through precision targeting, we ensure your ads appear on platforms where your customers spend their time, increasing the likelihood of engagement and conversions.
- Cross-Platform Ad Campaigns: From Google Ads to social media, we manage digital ad campaigns across multiple platforms. By creating a unified message and adapting content for each channel, we maximize your brand’s reach and impact in every digital space.
- Custom Keyword and Content Strategy: Our SEO and content experts identify high-impact keywords and craft content that drives relevant traffic. We focus on ranking for terms that your audience is actively searching, increasing visibility and credibility in your niche.
- Conversion Optimization: Driving traffic is just the beginning; we focus on converting visitors into customers. Our team continually optimizes your ads, landing pages, and calls to action to improve conversion rates and maximize the return on your digital investment.
- Transparent Reporting and Insights: We provide regular reports and in-depth analytics, keeping you informed of key performance metrics. Our transparent approach helps you understand what’s working and where we can refine strategies to increase effectiveness and ROI.