Lexie Danford

As a native Memphian, I was sure growing up that I was leaving here and never coming back. (I was also sure that I was going to be a librarian when I grew up...plans change!) Instead found myself falling in love with this amazing city while a student at the Memphis College of Art. I liked MCA so much that I stuck around for 2 extra years as an admissions counselor, before jumping into ad agency world in 2015. I love being a part of the creative community here, and am passionate about helping local businesses thrive. With a background in Illustration, creative visual storytelling is definitely a large part of my heart. At Paradigm, I marry my passion for writing and reading with a thirst for excellence and knack for creative problem solving. I love the variety of projects that I get to work on, and thinking through customized solutions for each client makes my brain light up like a happy little Lite Brite.

When I'm not at work, you can usually find me painting, reading from an ongoing pile of books, out for a walk along the Mississippi River with my Husky/Lab mix, Levi, or grabbing food from one of our awesome local restaurants with my husband Dameon.