Sophie Cunningham

I have always been one of those “If there’s a will there’s a way” type of person, and really never questioned my will unless laundry was involved...I hate doing laundry. That will is what took me to New York right after college to pursue a career in fashion for Ralph Lauren. I learned so much while working there, particularly that what I loved most about my career was collaborating with a team, concepting and analyzing trends and working with like minded creatives. It wasn’t until I moved back to Memphis that I found all of these things in marketing and after a while began focusing on digital marketing. What I enjoy most is analyzing every detail about a brand, then connecting the dots, as if putting together a puzzle, to form a strategy or a consistent voice so a brand can tell their story and be heard.

When I am not working, I am most likely outside with my family, rain or shine, riding bikes around Memphis or I am in the kitchen cooking (and definitely not doing laundry).