BUFF CITY SOAP

THE PROBLEM

Buff City Soap started as Bartlett Soap Company, with stores in Bartlett, TN and Olive Branch, MS. While their products were spot on, their branding left a little to be desired. They also had hopes to grow nationally and knew that their name could potentially hold them back.

OUR SOLUTION

What they needed was a total rebrand which we were more than happy to do. We worked with owners, Brad and Jenn, to rename, rebrand, and revamp this local soap store. We developed a fun, borderline suggestive campaign that tied into their new name “Buff City Soap” using campaign copy such as “Buff Naked Ingredients” and “Stripped Down to the Basics” to highlight the all-natural goodness of their products. From packaging to video to in-store graphics, we gave them a modern, quirky brand that will help them to achieve their sales goals and grow their online presence.