Allure Bridals

Allure Bridals needed a website that could showcase their various collections while still feeling cohesive and polished. Alongside the high-class design, we balanced big-impact visuals with efficient load times to make the user experience as seamless as possible. It was important that we built Allure a site that they could customize. We created a content builder that allows them to design their own collections, blog posts, and look books easily by selecting from many beautiful layout options. They also have the ability to change font colors to complement nearby photography, allowing their site to change seasonally.

Allure website receives over 1 million visits per month and has a partnership with Disney for princess dresses. Because Disney is ABCs parent company, we had to create a series of custom landing pages to handle traffic after the new lines were announced on Good Morning America.

The team at Paradigm has been a wonderful partner for these past 3 years. We look forward to many more years to come!
– Brittany Schaffer, Marketing Director | Allure Bridals

4%

increase in number of pages per session

54%

decrease in page load time (new site is 54.43% faster)

12%

increase in users overall

68%

decrease in page download time

13%

increase in new users

Allure: AmaBella Quinceañera

When Allure came to us to help with their Quinceañera collection, we knew we had a great opportunity to deliver something that was elegant enough to reflect their brand but youthful and fun enough to represent their new clientele. We used a bold color palette that pulled hues from their dress line and created a custom type with swooping curves to reference the tilde used in the name.

Shopify

Along side the logo we launched an online catalog using the Shopify platform. This digital showcase allows everyone to experience the full splendor of these exquisite dresses, highlighting their beauty and craftsmanship in every detail.