Allure Bridals

Allure Bridals needed a website that could showcase their various collections while still feeling cohesive and polished. Alongside the high-class design, we balanced big-impact visuals with efficient load times to make the user experience as seamless as possible. It was important that we built Allure a site that they could customize. We created a content builder that allows them to design their own collections, blog posts, and look books easily by selecting from many beautiful layout options. They also have the ability to change font colors to complement nearby photography, allowing their site to change seasonally.

Allure website receives over 1 million visits per month and has a partnership with Disney for princess dresses. Because Disney is ABCs parent company, we had to create a series of custom landing pages to handle traffic after the new lines were announced on Good Morning America.

The team at Paradigm has been a wonderful partner for these past 3 years. We look forward to many more years to come!
Brittany Schaffer, Marketing Director | Allure Bridals


increase in number of pages per session


decrease in page load time (new site is 54.43% faster)


increase in users overall


decrease in page download time


increase in new users


Gold Addy Award –Consumer Website – Allure Bridals – 2020

Silver Addy Award – Online / Interactive – Microsite – Allure Disney Weddings Website – 2021