Humdingers Restaurant

Humdingers has been a long standing Memphis favorite for grilled fish and chicken, featuring fresh ingredients and flavorful piri-piri spices. Their branding and interiors were stuck in the past and were hindering them from attracting new audiences and being able to grow. They wanted to elevate the experience and increase their dinner crowd. Paradigm was thrilled to help! See the results below and what our role was in making it happen.

Our Role

We were fortunate to work with Humdingers in many aspects of their renovation, making sure branding was consistent across all touch points.

  • Brand Strategy and Design
  • Messaging & Copy Writing
  • Packaging & Apparel
  • Menu Design
  • Food Photography
  • Interior Recommendations
  • Signage & Window Graphics
  • Website Design
  • Social Media Management
  • Press Release
Humdingers Social Posts 09

Interior Recommendations, Signage, and Window Graphics

If you've ever visited the old restaurant space, you know the transformation here was wild! Our role included finish and furniture selection on everything from wallpaper in the bathrooms to booth fabrics, tables, chairs, paint colors, wainscoting, lighting, cabinet finishes, door pulls, tile, plates, cups, etc. We also made sure to include some elements from the brand in window graphics, a hand painted logo, and large metal fish for one of their feature walls.

Before 2




Humdingers Website Design

Social Media

Humdingers aimed to realign their social media accounts with their new branding and tone of voice, focusing on being friendly, inviting, and light-hearted. The goal was to showcase their food and space as the ideal destination for fast-casual dining, engaging followers with enticing content that reflects their new atmosphere and menu offerings.

Humdingers grand reopening post
Shrimp hearts