The Orpheum Theatre Group
The Brand Story and Design
Alongside the Halloran Centre next door, the Orpheum serves as the regional destination for Broadway plays while also being deeply involved in bringing arts to the surrounding areas. The previous website sufficiently outlined the event offerings of the organization, but did not give enough focus to the wide-ranging community programs, education events, camps, and other non-profit work. Guided by our Blueprint Brand Strategy, Paradigm provided updated headlines and body copy that told the story of Orpheum Theatre Group throughout the website.
We reimagined the website to include an updated brand look blending the Orpheum’s theatrical heritage with modern design—rich colors, classic-meets-modern typography, dynamic video, and intuitive navigation. Subtle animations like scribbles and circles hint at a classic script markup, and spotlight shapes behind vibrant images to bring even more colors throughout the site—creating a seamless experience for ticketing, community engagement, and storytelling.
A Spotlight for Events
The website is the primary touchpoint for ticket sales and event information. We designed three different ways to view events, including card, list, and calendar views, along with a powerful search feature. Each individual event listing functions as a miniature page builder in itself to better showcase the various performance requirements. Featured events can be promoted across the website in the navigation, upcoming events sliders, events cards, and in other call-outs.
A Powerhouse Page Builder
For a website with constantly changing programs and new information added daily, we built an exceptionally flexible page builder for The Orpheum Theatre Group. Almost all pages on the site use this feature, and it includes over 35 different ways to display content such as text, video, cards, events, embeds, accordions, and forms. See below for an example of a page built with the page builder.
"It was an absolute joy working with Paradigm Marketing & Creative to design and develop our new website! From the very beginning, their team took the time to understand our brand and goals to creatively and effectively tell our story. They were professional, responsive, and collaborative, making it easy to stay aligned every step of the way. Their technical expertise and creative talents have resulted in a website that goes far beyond what we had dreamed, both in presentation and performance. Their imaginative design details and special touches helped bring the magic of our theatre online to our customers while making the user experience seamless and unique. We’re thrilled with the end result and couldn't be more grateful for the wonderful folks at Paradigm who took such great care of us and our brand."
