Empower Your Organization's Mission with a Brand That Inspires Action

A non-profit’s brand is more than just a logo or tagline—it’s a powerful tool for communicating your mission, inspiring trust, and mobilizing support. At Paradigm, we specialize in creating brands for non-profits that are impactful, purpose-driven, and memorable. Through thoughtful design and strategic messaging, we help you connect with donors, volunteers, and the communities you serve.

From impactful logos to cohesive messaging, we help non-profits build brands that resonate and drive change.

Non-Profit Logo Design: Your logo should represent your mission and spark a connection with your audience. We design logos that are meaningful, memorable, and versatile, symbolizing the heart of your work and making a strong visual impact across all platforms.

Non-Profit Brand Identity Development: A cohesive brand identity reinforces your organization’s purpose and builds trust. We develop all visual elements—from colors and typography to symbols and imagery—ensuring your brand is instantly recognizable and communicates your values clearly.

Mission-Centered Messaging and Voice: Your brand voice should reflect your mission and resonate with supporters. We help define a tone that is authentic, inspiring, and unifying, creating messaging that motivates action across your website, campaigns, and social media.

Impactful Typography and Color Palette Selection: Colors and fonts convey emotions and set the tone for your brand. We choose elements that align with your mission, creating a visual identity that evokes empathy, hope, or urgency as needed.

Non-Profit Brand Guidelines: Consistency in branding is key to building recognition and trust. Our guidelines cover logo use, color schemes, typography, and messaging tone, ensuring that every piece—from brochures to emails—maintains a unified brand presence.

Fundraising and Campaign Materials: We design compelling campaign materials that support fundraising and outreach, including event graphics, brochures, and donation callouts. Each piece is crafted to strengthen your message and connect emotionally with supporters.

Website and Social Media Design: An engaging online presence is crucial for non-profits. We create websites and social media assets that tell your story, showcase your impact, and make it easy for people to get involved and support your cause.

YMCA - Case Study

Some recent non-profits we've worked with include:

  • YMCA of Memphis & Mid-South
  • Dixon Gallery and Gardens
  • Memphis Center for Urban and Theological Studies
  • A Way Out Ministreis
  • Arrow at Overton
  • Habitat for Humanity
  • Children's Museum of Memphis
  • Advance Memphis
  • Gilda's Club
  • Bridges
  • Concord Academy
  • Presybterian Day School
  • St. Mary's Episcopal School
  • Duck's Unlimited
  • Explore Bike Share
  • Germantown Education Foundation
  • Lausanne Collegitate Schoool
  • Literacy Mid-South
  • Memphis Jewish Community Center
  • Orpheum Theatre
  • PURE Academy
  • Semmes Murphey Foundation
  • The Salvation Army of Memphis
  • Visible Music College
  • Hickory Withe Presbyterian Church
  • Mission Church
  • Independent Presybterian Church
  • Christ Community Church
  • Second Presbyterian Church
  • Bartlett Baptist Church
  • Christ the King Lutheran Church
  • ZeroTo510


Why Choose Paradigm for Your Non-Profit Brand Identity?

  • Mission-Driven Expertise: We understand the unique challenges non-profits face and specialize in creating brands that inspire action and trust.
  • Support-Centered Design: Our designs are crafted to communicate purpose and mobilize supporters, helping you achieve your mission.
  • Consistent and Impactful: We ensure your brand remains consistent and impactful across all channels, enhancing recognition and credibility.

Non-Profit Brand Questions?

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