Charles Gaushell
Founder / Brand Strategist
From designing buildings to designing brands.
I’m a husband, father, designer, illustrator, brand strategist, and cancer survivor. Originally trained as an architect, designer, and illustrator, I shifted my focus over the years to helping companies tell a better story and stand out in competitive landscapes. With more than 32 years in the branding and design business, I consider myself seasoned—definitely not old!
At Paradigm, I spend most of my time running the firm, developing brand strategies, supporting creative direction, and mixing in a bit of photography, copy and scriptwriting, and environmental design. I love working closely with clients, turning projects into strong partnerships by helping them tell their stories. I’ve had my hand in nearly every project type you can think of—from real estate developments and professional services to restaurants, healthcare, non-profits, beer, boxing, artisan soap, and even a haunted house!
When I’m not on a conference call or running between client meetings, you might catch me on the beach with my family, backpacking in the mountains, or watching Louisiana Tech or LSU games on my Android (sorry, Apple fans). I also lead two small groups with my wife and serve as an Elder at our Mission Church in Memphis—and I’m a big fan of pizza, gluten-free, of course.