Charles Gaushell

From designing buildings to designing brands.

I went from designing buildings to designing brands. Husband, father, designer, illustrator, brand strategist, cancer survivor. Originally I was an architect, but somewhere along the line I fell in love with helping companies tell a better story and stand out from their competition. I’ve been in the branding and design business for over 33 years.

At Paradigm Marketing & Creative, I spend most of my time leading brand strategy, guiding creative direction, and building lasting partnerships with clients. Over the years, I’ve worked on just about everything — real estate developments, financial institutions, nonprofits, consumer goods, healthcare, restaurants, even a haunted house — and I still get energized helping each client uncover what makes them different.

My background in architecture and illustration still shapes how I think: blending structure and creativity, strategy and design, to create brands that not only look good but work hard.

Outside of Paradigm, I serve as an elder at Mission Church in Memphis, mentor young leaders, and support local nonprofits. And when I’m not working, you’ll probably find me traveling with my family, backpacking in the mountains, or watching Dodgers Baseball or any Louisiana Tech or LSU games — with a slice of gluten-free pizza in hand.

gaushell.com

Organizations

Mission Church

• Elder / Volunteer / Small Group Leader
• Serve as chairman of Elder Board. Lead 2 small groups, often lead in Marriage Prep class, serve on Steering Team, disciple 4 other men, and volunteer for various needs in the church and community. Also served on the Leadership Advisory Team to establish a new governance and find the senior pastor in 2018.

American Advertising Federation (Memphis)

• Member (Memphis Chapter) · 2006 - Present
• Addy Judge · 2008 (Destin, FL)

Academy of Interactive & Visual Arts

• Member · 2004 - Present

Davy Awards

• Judge · 2004 - Present

Silver Telly Council

• Judge · 2004 - Present

W3 Awards

• Judge · 2004 - Present

Guest Critic

• Louisiana Tech University School of Design
• Digital Animation & Visual Effects School

Memphis Thunder Aquatic Swim

• Volunteer - official time/score · 2010 - 2018

Christian Psychological Center

• Board of Directors · 2009 - 2014

Leadership Memphis - Executive Class 2014

• Jul 2013 - Apr 2014

Uganda Bible Institute

• International Board of Trustees · 2001 - 2012

American Institute of Architects

• Member · 1992 - 2002

Book Publication

• Who's the Prodigal - A Cancer Journey

In 2014 I was diagnosed with ampullary adenocarcinoma - cancer in my upper intestine pressing against my pancreas. This is the story of my journey from then through the next 5 years - the ups and downs physically, mentally and spiritually.

Illustration Work Showcased In:

• The Architecture of North Louisiana - River Parishes
• The Architecure of North Louisiana - Hill Parishes
• The Best of 3D Graphics
• Numerous national/local magazines and newspapers

Project Architect - Notable Projects:

• Cannon Center for the Performing Arts - Memphis
• Memphis Botanic Gardens - Visitors Center / Hardin Hall (Memphis and TN AIA Awards)
• Lichterman Nature Center - Vistors Center (TN AIA Award)
• Burch Porter & Johnson Law Offices - Addition to the Old TN Club Building (Brick Masonry Inst. Award and Memphis Heritage Award)
• Comprehensive Plan for Somerville, TN (TN State Planning Assoc. Award)
• Ronald McDonald House - Memphis

Numerous Awards:

• Addys
• Tellys
• Davys
• CSI
• AIA
• MBJ - Small Business and Best Places to Work Finalists