Charles Gaushell

From designing buildings to designing brands.

I began my career as an architect. I founded Paradigm in 1992 while I was still practicing architecture. What started as an extension of design thinking became a calling.

I’m a husband, father, designer, illustrator, photographer, brand strategist, and cancer survivor. Architecture taught me to think strategically. To connect dots that seem unrelated to others. To press into the why and the how before touching the what. Clients do not just need creativity. They need clarity anchored in reason.

Over time, I found myself drawn less to steel and concrete and more to positioning and perception. I love bringing disparate pieces together into a brand that tells a coherent story with real impact. A well designed building shapes the people who move through it. A well designed brand shapes how a company is understood, trusted, and chosen. The principle is the same.

Today at Paradigm Marketing & Creative in Memphis, I lead brand strategy and creative direction for organizations across real estate, finance, nonprofits, healthcare, consumer goods, hospitality, and more. We do not chase trends. We build strategic foundations that align teams, sharpen differentiation, and move markets.

Outside the firm, I serve as an elder at Mission Church, mentor young leaders, and support nonprofits in our community. When I am not working, I am with my family, traveling, backpacking, or watching the Dodgers, Louisiana Tech, or LSU. Usually with gluten free pizza nearby.

Strategy first. Story with substance. Impact that lasts.

gaushell.com

Organizations

Mission Church

• Elder / Volunteer / Small Group Leader
• Serve as chairman of Elder Board. Lead 2 small groups, often lead in Marriage Prep class, serve on Steering Team, disciple 4 other men, and volunteer for various needs in the church and community. Also served on the Leadership Advisory Team to establish a new governance and find the senior pastor in 2018.

American Advertising Federation (Memphis)

• Member (Memphis Chapter) · 2006 - Present
• Addy Judge · 2008 (Destin, FL)

Academy of Interactive & Visual Arts

• Member · 2004 - Present

Davy Awards

• Judge · 2004 - Present

Silver Telly Council

• Judge · 2004 - Present

W3 Awards

• Judge · 2004 - Present

Guest Critic

• Louisiana Tech University School of Design
• Digital Animation & Visual Effects School

Memphis Thunder Aquatic Swim

• Volunteer - official time/score · 2010 - 2018

Christian Psychological Center

• Board of Directors · 2009 - 2014

Leadership Memphis - Executive Class 2014

• Jul 2013 - Apr 2014

Uganda Bible Institute

• International Board of Trustees · 2001 - 2012

American Institute of Architects

• Member · 1992 - 2002

Book Publication

• Who's the Prodigal - A Cancer Journey

In 2014 I was diagnosed with ampullary adenocarcinoma - cancer in my upper intestine pressing against my pancreas. This is the story of my journey from then through the next 5 years - the ups and downs physically, mentally and spiritually.

Illustration Work Showcased In:

• The Architecture of North Louisiana - River Parishes
• The Architecure of North Louisiana - Hill Parishes
• The Best of 3D Graphics
• Numerous national/local magazines and newspapers

Project Architect - Notable Projects:

• Cannon Center for the Performing Arts - Memphis
• Memphis Botanic Gardens - Visitors Center / Hardin Hall (Memphis and TN AIA Awards)
• Lichterman Nature Center - Vistors Center (TN AIA Award)
• Burch Porter & Johnson Law Offices - Addition to the Old TN Club Building (Brick Masonry Inst. Award and Memphis Heritage Award)
• Comprehensive Plan for Somerville, TN (TN State Planning Assoc. Award)
• Ronald McDonald House - Memphis

Numerous Awards:

• Addys
• Tellys
• Davys
• CSI
• AIA
• MBJ - Small Business and Best Places to Work Finalists