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With the announcement of Memphis College of Art closing, local creative leaders Abby Phillips and Dorothy Collier, founder of Memphis Fashion Week and Rising Tide Society of Memphis, came together with the idea of creating an organization that can help continue the creative spirit and community education legacy MCA previously fostered. They came to us with an idea but needed help coming up with a name, messaging, collateral, and strategy to help people understand their multi-faceted goals.

Their goal is to create a one-roof creative district - a hub for creative entrepreneurs with studios, programming, and equipment to support the creative community and help it grow in Memphis. After a search for a home in Memphis, they found a great fit in the thriving arts district of Broad Avenue. They currently reside in a concept space with an eye toward expanding, planning to renovate a nearby warehouse to house over 40 studios, workspaces, retail space, and classrooms.