YMCA Summer Campaigns
Through our partnership with the YMCA of Memphis and the Mid-South, we've created campaigns to kick off the summer season for the past several years! The YMCA launches campaigns annually for membership, recruitment, and fundraising, but this presented a new opportunity to design more outward-facing campaigns within the YMCA brand.
Summer at the Y
Inspired by summer festival line-ups, the Summer at the Y was a branded weekly event calendar with games, food trucks, pool activities, and movie nights. The goal was to create a campaign that made Y members excited about using their membership and encouraged them to visit other Y locations throughout the city.
The poster design was the center of the Summer at the Y campaign with a retro color palette and custom icon designs.
One of the challenges within this campaign was how to best organize a rotating calendar of events that could be easily updated and shared, whether on the YMCA website or social media. The design used a grid of information for each day that could be revised on the fly if the scheduled changed. We also created further social media templates for the Y team to share for specific events like food truck schedules and movie showings.
The t-shirt design and social media posts supported the campaign for its duration, as well as custom photography at a YMCA pool to feature families and kids having fun.
YMCA Summer Camp 2024: Rock the Summer
Custom Photography
YMCA Summer Camp 2023: Summer Wonderland
Each year the YMCA Summer Camp introduces a new theme to inspire the campers on their summer activities and create a fun learning environment. For this year's theme of "Summer Wonderland," we created a custom logo to lead the campaign inspired by a carnival, with fun elements of fireworks, tickets, and pennant banners.
This campaign included 11 additional activity icons to align with each week's camp theme and a prominent t-shirt design for each camper and leader to wear. As this campaign had a large digital advertising component, we also created a suite of display and social media designs, plus email marketing, website content, and digital billboards.
The YMCA Summer camp program reach 104% of their enrollment goal at the end of this campaign.
![Y Case Study 14](/uploads/case-study/_1360x765_crop_center-center_line/Y-Case-Study-14.jpg)
![Y Case Study Summer Camp Ticket Logo3](/uploads/case-study/_1360x765_crop_center-center_line/Y-Case-Study-Summer-Camp-Ticket-Logo3.jpg)
![](/uploads/case-study/_1360x765_crop_center-center_line/@NLAProjects-07202023-YMCAcamp-21-edited.jpg)