Services

Blueprint / Foundation
Messaging / Copywriting
Logo / Branding
Website Design
Signage & Wayfinding

TraVure

THE PROBLEM

TraVure is a new mixed-use development, nestled between the business hub of East Memphis and the suburbs of Germantown. The name "Travure", a French word for a type of bridge, represents their vision for TraVure as a place that bridges work and all other aspects of a healthy, well-balanced life. With walking trails, a fitness center, and healthy eateries onsite, TraVure is striving to be not just a place you work, but a place you thrive. They needed a fresh, bold look that communicated that vision.

OUR SOLUTION 

After spending time with the TraVure team and seeing their passion for making it anything but an ordinary office and retail space, we created a brand that focused on the intersection of work and life with a literal overlapping in color in the logo and collateral. We designed a bright, bold pattern that captured the active energy they wanted staff to feel while they were in the space, and messaging and wayfinding that encouraged staff to be more active.