Blueprint / Foundation
Messaging / Copywriting
Logo / Branding
Website Design
Signage & Wayfinding



TraVure is a new mixed-use development, nestled between the business hub of East Memphis and the suburbs of Germantown. The name "Travure", a French word for a type of bridge, represents their vision for TraVure as a place that bridges work and all other aspects of a healthy, well-balanced life. With walking trails, a fitness center, and healthy eateries onsite, TraVure is striving to be not just a place you work, but a place you thrive. They needed a fresh, bold look that communicated that vision.


After spending time with the TraVure team and seeing their passion for making it anything but an ordinary office and retail space, we created a brand that focused on the intersection of work and life with a literal overlapping in color in the logo and collateral. We designed a bright, bold pattern that captured the active energy they wanted staff to feel while they were in the space, and messaging and wayfinding that encouraged staff to be more active.